Your data, your call.

This notice specifically applies if you:

• Request or receive mobility services, including rides, via your MeroGO account (a “Rider”).
• Receive services through MeroGo’s apps or websites requested by others (a “Guest User
• This notice does not describe MeroGo’s collection and use of your data if you use MeroGo to provide (instead of request or receive) services through MeroGo’s app or websites, including as a driver or delivery person. MeroGo’s notice describing our collection and use of such data is available. Those who use MeroGo to either request, receive or provide services are referred to as “users” in this notice.)

MeroGo collects the following data:

1. Data you provide: This includes:

• Address
• Contact info (i.e., email or phone number)
• First and last name
• Login name and password
• Phone number
• Payment method (including related payment verification information)
• Profile photo
• Settings (including accessibility settings) and preferences

• We collect your date of birth and/or age to verify your eligibility to use age-restricted products or services, such as MeroGo for teens, or if you purchase alcohol, tobacco or cannabis products.
• We collect or infer your gender to enable Women Rider Preference, and for marketing and advertising.

• Age or date of birth
• Gender or inferred gender (using first name)

• Government-issued identification documents, such as driver’s licenses or passports (which may contain identification photos and numbers, expiration date, and demographics)
• User-submitted selfies
• Facial verification information

• Use features that enable you to create Lists or reviews of restaurants or merchants.
• Provide ratings or feedback for drivers, delivery people, restaurants or merchants, or they provide feedback regarding you.

• Ratings or feedback
• User created Lists or reviews of restaurants or merchants
• Survey responses

2. Data collected when you use our services: This includes:

• Approximate location
• Precise location

• Payment information (including amount charged and payment method)
• Proof of delivery (including photo or signature)
• Special instructions, allergies or food preferences
• Statistics derived from past trip/order information, such as

• Averages, such as average order size
• Cancellation rates
• Total trips/orders

• Trip or order details, including

• Date and time
• Requested pickup and dropoff addresses
• Distance traveled
• Restaurant or merchant name and location
• Items ordered
• Order value

• Tax ID (where required by local regulations)

• App crashes and other system activity
• Access dates and times
• App features or pages viewed
• MeroGo search history
• Data regarding your interactions with marketing and advertising campaigns

• Advertising identifiers
• Browser type
• Device motion data
• Device IP address or other unique device identifiers
• Hardware models
• Mobile network data
• Operating systems and versions
• Preferred languages

• Communication type (phone or text message)
• Content (including audio recordings, recordings of phone calls, call transcripts, and chat logs)
• Date and time

• Visual and/or audio recordings

3. Data from other sources: These include:

• Name
• Contact info
• Information relating to law enforcement, health or other investigations

• Confirmation of whether your account information relates to known persons
• Name
• Contact info
• Date of birth
• Information relating to the wireless carrier associated with your phone, such as carrier name and network type
• Government-issued identification documents such as driver’s licenses or passports, and related information (such as identification numbers, expiration date, and demographics)

• Name
• Contact info
• Location
• Trip/order info

• Name
• Evidence relating to accidents, conflicts, claims or disputes (which may include photos or recordings of you, including dashcam footage and videos that Drivers submit via the Record My Ride feature or video recordings shared by fleet partners)

• Contact info
• First and last name

MeroGo uses data to enable reliable and convenient transportation, delivery, and other products and services. We also use data:

• To enhance the safety and security of our users and services, and to prevent and detect fraud
• For marketing and advertising
• To enable communications between users
• For customer support
• For research and development
• To send non-marketing communications to users
• In connection with legal proceedings

1. To provide our services. MeroGo uses data to provide, personalize, maintain, and improve our products and services.

• Account
• Demographics
• Location

• Enabling navigation to pickups and dropoffs, calculating ETAs and tracking the progress of rides or deliveries
• Matching you with available drivers or delivery people when you request transportation or deliveries
• Enabling features that involve data sharing, such as ETA sharing and fare splitting
• Facilitating and optimizing rental car reservations, pickup and dropoff through MeroGo Rent

• Account
• Data from other sources
• Demographics
• Device
• Ratings

• Location
• Trip/order

• Account
• Device
• Location
• Trip/order
• Usage

• Account
• Trip/order

• Account
• Trip/order

• Account
• Device
• Usage

2. For safety, security, and fraud prevention and detection. We use data to help maintain the safety and security of our services and users.

• Account
• Communications between users
• Data from other sources (driver data)
• Demographics
• Device
• Identity verification
• Location
• Trip/order
• Usage

• Account
• Trip/order (including cancellation rates)
• Usage
• User content (ratings and reported incidents)

• Account (phone, user name, vehicle details)
• Location
• Trip/order
• User content

• Account
• Communications
• Data from other sources (driver data)
• Device
• Identity verification
• In-vehicle recordings
• Location
• Trip/order
• Usage

3. For marketing and advertising. MeroGo uses data (except Guest Users’ data) to market its services, and those of MeroGo partners.

• Use your personal data to understand your interests, preferences, or characteristics about you, and personalize ads we show you.
• Send push notifications suggesting your favorite destinations or merchants, or in-app messages offering discounts or promotions for products or merchants similar to those you’ve previously ordered.
• Display personalized ads on MeroGo or other companies’ apps or websites. To do this, MeroGo builds groups, or audiences, based on your interests, preferences, or characteristics, and prioritizes what ad to show you based on what audience our advertisers want to reach.
• Personalize sponsored listings, discounts or promotions for restaurants and merchants available on MeroGo.

• Account
• Data from other sources
• Demographics (including inferred gender)
• Device
• Location
• Trip/order
• Usage

• Account
• Data from other sources
• Demographics (including inferred gender)
• Device
• Location
• Trip/order info
• Usage

• Use your data to determine whether your usage of our apps and websites can be attributed to specific marketing campaigns about MeroGo products and services.
• Use data about your interaction with ads to help our advertisers understand the performance of their ad campaigns served by MeroGo.

• Account
• Device
• Usage

4. To enable communications between users.

• Account
• Device
• Usage

5. For customer support.

• Account
• Communications
• Device
• Identity verification info
• Data from other sources
• Location
• Usage
• User content
• Trip/order
• In-vehicle recordings

6. For research and development.

• Account
• Communications
• Data from other sources
• Demographics
• Device
• Identity verification
• Location
• Usage
• User content
• Trip/order
• In-vehicle recordings

7. For non-marketing communications.

• Account
• Location

8. For legal proceedings and requirements.

• Account
• Communications
• Data from other sources
• Demographics
• Device
• Identity verification
• Location
• Usage
• User content
• Trip/order
• In-vehicle recordings

MeroGo uses automated processes to enable certain parts of our products and services, including functions essential for service delivery and user safety such as matching, pricing and fraud prevention and detection.

MeroGo relies on automated processes to enable essential parts of our services, including matching (pairing users requesting and providing transportation and/or delivery services), pricing (calculating the amount owed for such services) and fraud detection and prevention. These processes allow MeroGo to provide a seamless, and safe, experience to millions of users globally every day.

This section describes how automated matching, pricing, and fraud prevention and detection processes work, including how they impact your MeroGo experience and the personal and non-personal data used to enable these processes..

• 1. Matching

MeroGo uses algorithms to efficiently match you with drivers or delivery people. This helps us minimize wait times for you and enable efficiency for drivers and delivery people.

The matching process is triggered when you request transportation or deliveries. Our algorithms then evaluate various factors to determine the best match, including your location, requested destination, the proximity and availability of drivers or delivery people, traffic conditions, and historical data (including, in some markets, whether you and a driver have previously reported having negative experiences with each other).

The trip or delivery request is then communicated to the driver/delivery person matched through this process. Once a trip or order is accepted, we send confirmation of the match to you and the driver/delivery person.

We are constantly refining our matching process to provide the best experience to all users on our platform and may consider different factors depending on the location where you use MeroGo.

• 2. Pricing

When you request transportation or a delivery, MeroGo uses algorithms to determine the price you pay based on a variety of factors, including:

• Trip/order Information, including the type of service you request
• Your location
• Estimated time and distance to destination
• Availability and proximity of drivers or delivery people
• Time of day
• Traffic conditions
• Historical data such as traffic patterns and seasonal trends

Your price may also vary depending on tolls or surcharges incurred, tips, discounts, promotions and subscriptions, and route-based adjustments.

The price may also vary depending on surge pricing, which automatically goes into effect when there are more Riders in a given area than available drivers. This encourages more drivers to serve the busy area over time and shifts Rider demand, to maintain reliability and restore balance

• 3. Fraud prevention and detection

MeroGo uses algorithms to prevent and detect fraud against MeroGo or our users. This includes efforts to monitor for account takeovers, suspicious user behaviors, and unauthorized access attempts, including by third-party aggregators.

These tools look for patterns that may indicate fraudulent behavior, such as those that vary significantly from typical user behavior. To do this, MeroGo performs real-time monitoring of information collected from or generated by users, including location data, payment information, and MeroGo usage. We also examine historical data and compare it against real-time data to help detect suspicious behavior.

MeroGo may limit your access to its services, or require that you undertake a particular action such as verifying your identity before allowing such access, if it detects potential fraudulent activity.

You may contact MeroGo customer support here if you have questions or concerns about these processes.

We share your data with other users where necessary to provide our services or features, at your request, or with your consent. We also share data with our affiliates, subsidiaries, service providers and partners, for legal reasons, or in connection with claims or disputes.

MeroGo may share data:

1. With other users

This may include sharing data with:

• Account

• First name
• Rating

• Pickup and/or dropoff locations
• Settings (including accessibility settings) and preferences

• Account

• First name

• Account

• Name

• Order info

• Delivery address (including with restaurants/merchants that use their own delivery people to fulfill your order)
• Items ordered (which may include drug prescriptions)
• Special instructions, allergies or food preferences

• User content

• Feedback
• Photos submitted for purposes of customer support
• Ratings

• Account
• Trip/order

• Account

• First name

• Order info

• Items ordered
• Special instructions or allergies information

• Trip/order

• Trip count

• Account

• First name

• User content

• User created Lists or reviews

2. Upon request or with your consent

This may include sharing data with:

• Account
• Location
• Trip/order

• Account
• Device
• Trip/order

• Account

• Name
• Phone number

• Location
• Trip/order

• Requested pickup/dropoff

• Account
• Communications
• Device
• Location
• Trip/order
• Usage
• User content

• Account

• Contact
• Delivery address
• First and last name
• Restaurant/merchant loyalty membership info

• Order

3. With MeroGo service providers and business partners

These include the third parties, or categories of third parties, listed below.

• Accountants, consultants, lawyers, and other professional service providers.
• Ad and marketing partners and providers, including ad and marketing publishers (such as social media platforms), ad networks and advertisers, third-party data providers, ad technology vendors, measurement and analytics providers, and other service providers. MeroGo uses these vendors to reach or better understand current and potential users of MeroGo services or of our advertising partners, and measure and improve ad effectiveness. For example, we share audience lists with ad and marketing publishers in which users are identified by limited data points (e.g., mobile advertising ID, hashed email, name) and grouped based on inferred interests and characteristics. MeroGo instructs ad and marketing publishers to target these groups, or audiences, with ads..
• Cloud storage providers.
• Customer support platform and service providers.
• Google, in connection with the use of Google Maps in MeroGo’s apps.
• Identity verification and risk solutions providers.
• Payment processors and facilitators, including Paypal
• Research partners, including those performing surveys or research projects in partnership with MeroGo or on MeroGo’s behalf.
• Social media companies, including Meta and TikTok, in connection with MeroGo’s use of their tools in MeroGo’s apps and websites.
• Service providers that assist MeroGo to enhance the safety and security of MeroGo apps and services.
• Service providers that provide us with artificial intelligence and machine learning tools and services.
• Third-party service providers and partners that integrate with MeroGo’s apps, including providers of bikes and scooters such as Lime and Tembici, providers of delivery services, such as iFood, and providers of third-party mobile applications.
• Third-party vehicle suppliers (fleet and rental partners) and fleet depot operators.
• Loyalty program partners that provide points or rewards on eligible rides and MeroGo Eats orders according to their respective terms.
• Autonomous vehicle partners that provide rides or delivery services on MeroGo apps.
• Autonomous vehicle fleet depot operators that assist with vehicle maintenance and fleet operations by accessing vehicles’ location and status data.

4. With MeroGo subsidiaries and affiliates

We share data with our subsidiaries and affiliates to help us provide our services or conduct data processing on our behalf.

5. For legal reasons or in the event of a claim or dispute

MeroGo may share your data if we believe it’s required by applicable law, regulation, operating license or agreement, legal process or governmental request, insurance policy, or where the disclosure is otherwise appropriate due to safety or similar concerns.

This includes sharing data with law enforcement officials, public health officials, other government authorities, insurance companies, third-party fleet partners, or other third parties as necessary to enforce our terms and conditions, user agreements, or other policies; to protect MeroGo’s rights or property or the rights, safety or property of others; or in the event of a claim or dispute relating to the use of our services. In the event of a dispute relating to use of another person’s credit card, we may be required by law to share a user’s data, including trip or order information, with the owner of that credit card.

For more information, please see MeroGo’s Guidelines for United States Law Enforcement and Guidelines for Third Party Data Requests and Service of Legal Documents.

We may also share data with others in connection with, or during negotiations of, any merger, sale of company assets, consolidation or restructuring, financing, or acquisition of all or a portion of our business by or into another company.

MeroGo retains your data for as long as necessary for the purposes described above. Users may request account deletion through the MeroGo apps and websites.

MeroGo retains your data for as long as necessary for the purposes described above. Those periods vary depending on the type of data, and the purposes for which we collect and maintain it.

For example, we retain your data:

• for as long as you maintain your MeroGo account (i.e., the life of your account, or “LOA”) where it is necessary in order for MeroGo to provide its service. This includes account information, like your first and last name, email, phone number and payment information.
• for 7 years from collection (unless you first delete your MeroGo account) if necessary for purposes of MeroGo’s tax, insurance, legal or regulatory requirements; subject to MeroGo’s legitimate interests in defending against, or asserting, legal claims; or where necessary for purposes such as research and development.
• for only as long as required to enable specific services or features. For example, if you submit an image of your ID to verify your age for purposes of alcohol delivery where required by law, we delete such images within 48 hours unless longer retention is required by law.

The following table lists MeroGo’s retention practices with respect to categories of data described above. MeroGo may retain data for longer, or shorter, than the periods described below where required by law.

Where MeroGo does not need to retain your data in order for MeroGo to provide its services, or for purposes of our tax, insurance, legal or regulatory requirements, we will delete your data once no longer necessary for the purposes for which we collected it. Such periods vary depending on the type of data, and the purposes for which we collected it. For example, we generally delete certain information that we use to display personalized marketing and advertising to you after approximately one year, if not sooner.

You may request that we delete your account through the Privacy menus in the MeroGo app, or through MeroGo’s website.

Following an account deletion request, we delete your account and data, except as necessary for purposes of safety, security, fraud prevention or compliance with legal requirements, or because of issues relating to your account (such as an outstanding credit or an unresolved claim or dispute). For example, if you are banned from MeroGo’s services because of serious fraudulent or unsafe behavior, MeroGo will retain your data after an account deletion request to prevent you from re-obtaining access to MeroGo’s platform.

The data that we retain in such situations varies depending on the purpose for the retention. For example, if we retain your data due to fraudulent behavior, we will retain the data relating to such behavior, and the data that we need to prevent you from further accessing MeroGo’s platform, which may include your account information, identity verification information, transaction data, and user content and communications data. Similarly, if you are involved in an incident while using MeroGo that may lead to litigation or an insurance claim, we will retain the data that is potentially relevant to such litigation or insurance claim.

We generally delete data within 90 days of an account deletion request, except where retention is necessary for the above reasons.

MeroGo enables you to access and/or control data that MeroGo collects, including through:

1. Privacy settings
2. Device permissions
3. In-app ratings pages
4. Marketing and advertising choices

You may also request access to or copies of your data, make changes or updates to your account, request account deletion, or request that MeroGo restrict its processing of your data.

1. Privacy settings

You can set or update your preferences regarding location data collection and sharing, emergency data sharing, and notifications in MeroGo’s Privacy Center, which is accessible via Account > Settings > Privacy in the MeroGo apps.

• Location data collection

You can enable/disable MeroGo’s collection of your mobile device location data through your device settings, which are accessible via the Location sharing menu in MeroGo’s Privacy Center.

• Share live location

You can enable/disable MeroGo’s sharing of your mobile device real-time location data with your drivers or delivery people through your device settings, which are accessible via the Location sharing menu in MeroGo’s Privacy Center.

• Gender identity

You can update your gender information through the Gender Identity menu in MeroGo’s Privacy Center.

• Emergency data sharing

You may enable MeroGo to share your data with emergency police, fire and ambulance services if necessary during a trip. If you do, we will share data including your name and phone number; approximate location at the time the emergency call was placed; the car’s make, model, color, and license plate information; pickup and dropoff locations; and your driver’s name.

You can enable/disable this feature via the Location sharing menu in MeroGo’s Privacy Center.

• Notifications: discounts and news

You may enable MeroGo to send push notifications about discounts and news from MeroGo or in the Ads and Data menu in MeroGo's Privacy Center.

• Third-party app access

You may authorize third-party applications to access your MeroGo account data to enable additional features. You can review/withdraw access by third-party application

2. Device permissions

Most mobile device platforms (such as iOS and Android) have defined certain types of device data that apps cannot access without the device owner’s permission, and these platforms have different methods for how that permission can be obtained.

3. In-app ratings pages

After every trip, you and your driver can rate each other on a scale from 1 to 5. An average of the ratings you receive is displayed to your drivers.

You can find your average rating in the Account section of the MeroGo app, and also access a breakdown of your average rating in MeroGo’s Privacy Center.

4. Marketing and advertising choices

• Personalized marketing communications from MeroGo

You can choose whether MeroGo may personalize marketing communications (such as emails, push notifications and in-app messages) about MeroGo products and services or in the Ads and Data menu in MeroGo’s Privacy Center.

You may also choose here whether to receive any marketing emails or push notifications from MeroGo.

• Personalized ads

You can choose whether MeroGo uses your MeroGo trip, order or search history to personalize the ads you see on MeroGo

5. User data requests

MeroGo provides a variety of ways to learn about, control, and submit questions and comments about MeroGo’s handling of your data. In addition to the methods indicated below, you may also submit data requests via our Privacy Inquiry form including if you are a Guest User or do not have an MeroGo account. You may also have additional rights regarding your data based on where you live.

• Data access and portability

Depending on where you are located, you may have the right to access your data and to portability of your data.

Regardless of your location, you can access your data, including your profile data and trip or order history, through the MeroGo apps or website.

• Changing or updating data

You can edit your name, phone number, email address, payment method, and profile photo through the Settings menu in MeroGo’s apps.

• Deleting data

You may request that MeroGo delete your account through MeroGo’s Privacy Center.

• Objections, restrictions and complaints

You may request that we stop using all or some of your data, or that we limit our use of your data. This includes objecting to our use of data that is based on MeroGo’s legitimate interests. MeroGo may continue to process data after such objection or request to the extent necessary to provide our services, or required or permitted by law.

In addition, depending on your location, you may have the right to file a complaint relating to MeroGo’s handling of your data with the data protection authority in your country.

A. Data controllers and Data Protection Officer

MeroGo Technologies, Inc. is the sole controller of the data processed by MeroGo when you use MeroGo’s services globally, except where it is a joint controller with other MeroGo affiliates.

Sparsha LLC is controller of the data processed by MeroGo when you use MeroGo’s services

B. Our legal bases for using your data

Depending on where you use our services, and our purpose for using your data, MeroGo relies on the following legal bases for processing your data:

• Necessity to perform our contract with you
• Consent
• MeroGo's legitimate interests
• Legal obligation

Data protection laws in some countries and areas, including the EEA, UK, Switzerland, Brazil and Nigeria, only allow MeroGo to use your data when certain circumstances defined under those laws apply. This is called having a “legal basis” for using your data. The applicability of these legal bases may depend on your location. The chart below indicates the legal bases that MeroGo has under those laws when they do apply, and it uses your data for the purposes described in this notice.

• Calculating rider/recipient prices and driver/delivery person fares
• Creating or updating your account
• Customer support
• Enabling communications between you and your driver or delivery person
• Enabling services and features
• Performing necessary operations to maintain our services
• Personalizing your account
• Processing payments
• Providing you with trip or delivery updates, generating receipts, and informing you of changes to our terms, services or policies

• Personalizing ads relating to products and services offered by other companies
• Processing health data, or other sensitive data, depending on the region you live in

• Displaying ads that are targeted based on data about your current trip or delivery request
• Measuring the effectiveness of the marketing communications and ads
• Non-marketing communications
• Personalizing marketing communications and ads relating to MeroGo products and services, and those offered by other companies
• Predicting and helping avoid pairings of users that may result in increased risk of conflict
• Preventing, detecting and combating fraud
• Providing live support from safety experts during trips or deliveries
• Research and development
• Verifying your account, identity or compliance with safety requirements

• For legal requirements and proceedings

C. Legal framework for data transfers

MeroGo operates, and processes user data, globally. We comply with applicable legal frameworks relating to the transfer of data.

MeroGo operates, and processes user data, globally. This may result in processing of your personal data in countries, including the United States, whose data protection laws may differ from those where you live or are located.

This includes processing of your data on MeroGo’s servers in the United States, and transferring or enabling access to your data globally, in order to:

• Provide you services wherever you request them
• Provide you access to your information, such as trip/order history, wherever you request it
• Provide access to and responses from MeroGo’s customer service agents
• Respond to requests for information by governments or law enforcement, as necessary

MeroGo is committed to protecting your personal data regardless of where you are located or where, or by whom, your personal data is processed. This includes implementing global measures to protect users’ data, including:

• Securing user data when in transit, including through encryption, and at rest.
• Mandating company-wide training regarding privacy and data security.
• Implementing internal policies and procedures to limit access to, and use of, users’ data.
• Limiting government and law enforcement access to user data, except where required by law; there are imminent threats to safety; or users have consented to the access.